EquiScholars

Services: Video Production I Post-Production I Logo I Web Design & Build

EquiScholars is a unique, activities based educational program that teaches children and young adults to better understand equine behaviour. They follow a strong ethos, promoting positive mental health, encouraging open communication, building confidence, resilience and ultimately, empowering learners.

The Brief

The EquiScholars program consists of three fun and engaging modules which are easy to teach and can be easily delivered by any equine-based business or service, large or small. The activities are fun and engaging with a holistic focus on horses’ wellbeing and sensory attributes. Whilst EquiScholars have been successfully teaching the program at a well-known riding school in the South West, they wanted to promote and launch the program nationwide with a logo, branding, website and promotional video (below) to feature on the EquiScholars home page.

We were also asked by EquiScholars to create explainer videos for both the UK and US market. The videos feature illustrations and a voice over by the founder explaining different examples of how the EquiScholar program can benefit them.

What did we do?

Video

We filmed a typical day of the EquiScholars which highlighted the key activities that are included in the program including foraging, sensory enrichment and our favourite.. treasure boxing! We then edited the footage together with upbeat, friendly acoustic guitar music, conveying the ethos of EquiScholars. A quick overview of what is included in the program was also featured at the end of the video with a ‘call to action at the end, directing viewers to visit the EquiScholars website for further information.

Website

Colour palettes and fonts and were discussed and tested before the overall look and feel of the website started shaping up.

A Woo-Commerce plugin was implemented, giving visitors the option to buy the pack online with a secure sign in and security in place. The website was tested and optimized for every type of user platform and breakpoint including phone, tablet and desktop.

The Results

The Founder of EquiScholars was delighted with this project and has launched it successfully. The promotional video on the home page has been extremely well received and it demonstrates and captures EquiScholars in the way she had envisaged it. The Founder has also received comments on the clarity and functionality of the website and as a result has already secured several new customers who will be rolling out the EquiScholars program in 2022!

I am delighted with both the promotional video and website that Rockstone made for my new business. Ben and Toby were able to translate my vision into more than I had hoped for! The styling looks so professional and they are really nice guys too, always at the end of the phone to help out with any queries I had. I’m very much looking forward to working with them again in the future. I highly recommend them.
Kate Blackmore, Founder of EquiScholars